The Doc

A coffeehouse brand taking inspiration from the Great Plague of London to serve sick and sad souls.

In just 18 months, the Great Plague of 1665 killed almost a quarter of London’s population. It was the last major epidemic of the bubonic plague to occur in England. When one’s spirit is overcome by fear, people became weaker and more prone to infection. They started to believe that coffee was effective in treating the disease because of its ability to lift spirits. This history, combined with London’s popular coffeehouse culture and its common intrigue with The Plague informs The Doc’s ethos and identity.

The Doc hopes to remedy life crises through its coffee.

THE WORK

— Brand Identity
— Conceptual Thinking
— Graphic Design
— Art Direction
— Brand Collateral
— Web Presence
— Copywriting